This is simply the most beautiful rug I have ever owned. it is thick, soft underfoot, and exceptionally stylish. I defend the color, as opposed to some other reviews, which complain of it not being a snow white. Really when it comes to whites it depends on how the light hits the fabric. In this case, the white seems to be a blend of sheens from crisp white to a creamy eggshell, depending again on the light. I love these tones. I think a stark white would reflect looking metallic and cheap. I think this is gorgeous. I have a modern loft-music studio with 13 foot ceilings, pillars, a black leather sofa, white high gloss coffee table, black enamel high gloss piano. I think the creamy color is very rich next to the high gloss. It makes me look like I make a million bucks. Also it was packaged very well, it was very clean, it had no smell, and it does not shed AT ALL. Now I need to buy the smaller version for another part of my space. I only want rugs by this manufacturer from now on. Well Done Overstock!!! this is my new gold standard for a synthetic quality rug. Oh I should mention the tag on the back says that it is a PP Heat set fabric, which is the highest quality of Poly you can get in a rug. I want to send in a photo. Haha. I will send it to Safavieh for their "interior design " contests.